How to Choose a Digital Agency: A Practical Checklist
The questions to ask before working with an agency, how to read its references, who should own your domain and ad accounts, and the red flags to avoid, all in one guide.
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Notes on brand, design and technology.
What we write about branding, design, software and digital marketing.
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How to Plan a Company Website: A Guide from Planning to Launch
The pages a company website needs, why speed and mobile-friendliness matter, and what to look for in the content panel, SEO, security, data protection and a multilingual structure.
What Is SEO and How Does It Work? A Step-by-Step Guide to Search Engine Optimisation
A practical guide to the core layers of SEO, from technical foundations and content to on-page settings and local search, plus how to measure progress with Search Console and GA4 and why it takes patience.
How to Launch an Online Store: What You Need to Know Before You Start
The decisions to make before launching an online store, in order: platform choice, payment and shipping integrations, product pages, legal obligations and security, plus the most common mistakes.
What Is Brand Identity? A Brand System That Goes Beyond the Logo
Brand identity is more than a logo. We explain how colour, typography, graphic language and tone of voice form one system, why you need brand guidelines and when it is time for a refresh.
How to Set a Google Ads Budget: Working Backwards from Your Goal
Set your Google Ads budget by working backwards from your goal, not by guesswork. We cover acceptable acquisition cost, the test period, conversion tracking, how daily budgets work and the settings that stop spend going to waste.
Social Media Management: How to Build a Content Plan
We build a sustainable social media management plan step by step, from goals and audience to content pillars, from formats such as Reels and carousels to handling comments and the monthly review.
Logo Design: What to Look For and Common Mistakes to Avoid
A good logo keeps its strength on a tiny icon and on a large sign alike. We explain what to look out for in the logo design process, from simplicity and vector files to variations and a trademark pre-check, and which files to ask for at handover.
How to Make a Corporate Video: A Guide from Script to Release
A good corporate video starts long before the shoot, with a clear purpose and a solid script. We take you through the steps in order, from pre-production and editing to vertical cut-downs and distribution.
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